Climate Power
Climate Power
Jeffrey Omura for New York City Council
I had the pleasure to work on Jeffrey Omura’s City Council campaign as Design Director. I redesigned the JO6 brand, with a nod to Elizabeth Warren’s progressive brand design (Jeffrey is a strong supporter). The campaign was a delight to work on, made up of actors, stage managers, and arts workers, fighting for representation. Watch out for Jeffrey Omura, he and his supporters are going places, that’s for sure.
Jeffrey Omura for New York City Council
TEAM
Jeffrey Omura, Candidate · Erin Koster, Campaign Manager · Jessica Wu, Head of Communications · Adam Green, Treasurer · Alyssa Gomez, Jr. Designer
social media
DNC | Biden Harris Campaign
In the months leading up to November 3, 2020, I worked with on Democratic National Committee’s design team in partnership with the winning Biden Harris design team. Together, we helped the DNC and the Biden team raise more money than any campaign in history. We helped the social and organizing teams inspire the highest voter turn out in history. And we won. See more of our work here: www.democratsdesign2020.com.
DNC / Biden Harris Campaign
The Team
Ashley Seibels, Design Director · Christian Richard, Sr. Designer · Jazmine Johnson, Sr. Designer · Abigail Kwon, Jr. Designer
Poster Design
GOTV
Quote graphics
DNC Voter Education
Winning Graphics
As seen on…
DNC Merch Promotions
Illustration
TOWNrelief
In response to COVID-19 crisis affecting our community, I quickly created www.townrelief.org to connect local volunteers with people seeking relief. The website is currently on pause because the state of Connecticut has gotten the virus under control and the infection rate is currently low.
TOWNrelief
BRAND DESIGN AND STRATEGY, product design, community organizing, copy WRITING, MARKETING
THE CHALLENGE
COVID-19 is having a direct impact on our small town economy and health. Many community members were trying to donate their time via social media, but it was unorganized and getting lost in all of the other messaging and content. How would I make these vital volunteer connections to bring relief to those in need during the COVID-crisis?
THE SOLUTION
I was determined to prototype a new product that helped make volunteer connections easy. I built out a solid brand with clear brand messaging, a simple and easy-to-use user experience, and created an online social presence in partnership with www.townmag.co.
I had over 50 volunteers use this platform to post their information. The one downfall was that I could not know (and for good reason) if the product was working. I sent various follow up surveys to volunteers to see if they were reached out to for relief - and the rate of use was around 25%, which exceeded my expetations.
It was a challenge and joy to design and portray Elizabeth Warren's message and vision. My goal has always been to use my creativity to create positive change and inspire others; and this campaign has allowed me to do so and more.
Warren for President
Valentine’s day social collab
IOWA STUMP SPEECH Closing quote social graphics
Super Tuesday Social Graphics
SUPER TUESDAY Graphics
MISC SOCIAL
PRINT and online advertising
designs and creative irl
The design team with Elizabeth Warren
Robbie for Congress Brand Creation
Robbie is running for Congress in the 8th District of Massachusetts to change our country, invest in our communities, and guarantee every person the care and compassion they need to succeed.
Robbie for Congress
The Challenge
When Dr. Robbie Goldstein decided to challenge a long-term Democratic Congressman in Massachusetts, I had 2 weeks to create his brand. The team wanted this campaign to be an example of progress but also show an appreciation for the past. Boston is historic and progressive, so the challenge was to build on these opposite qualities to create a successful Congressional campaign brand design.
The Solution
We used history as our guide, finding inspiration in another Boston progressive, JFK. We built on that quintessential 1960’s style to bring the brand into 2020, combining unconventional political color schemes, textures and the classic san-serif font Futura paired with a new digital serif typeface, Lora.
BRAND GUIDELINES
TownMag.co is my passion project. My mission is to tell real and raw stories of success and failure to bridge the gap between alumni and current students from Watertown High School. Read more on why I started Town Mag.
TownMag.co
REBRAND - The Challenge
The year 2020 provided a time for reflection, and as the founder and creator of TownMag.co, I knew it needed a rebrand after 5 years running. With growth in mind, and more definitive brand and cultural values, I needed to make sure this brand represented everything that TownMag.co had become.
The Solution
I created a new brand that was more inclusive of other communities and school systems if this product were to expand. I also made sure to make the brand more accessible from typefaces to color scheme. The product itself has been improved, with more accessible way for users to submit their alumni stories via video, voice, or text. Read more about it here.
TownMag.co First 5 Years
The original Challenge
High school is an incredibly important and challenging time in life and big decisions are made right when students graduate. American public schools are like bubbles, and though safe, they can shield a lot of important information. Alumni of public schools usually leave and never return to tell their stories, especially young adults on the cusp of their careers. How can I create a space for alumni to share their stories with high school students?
The original Solution
I set out to create a product in the form of a website that allowed alumni to share their own stories for current high school students to read. help future generations reach new heights and discover a multitude of divergent paths in life beyond the doors of Watertown High School.
Community engagement, activism, product design
Website offers way for alumni to share stories of their lives
WATERTOWN — Watertown High School alumni Colleen Murphy wants to share the stories of her fellow graduates. To that end, she has created the website Town, found at www.townmag.co. Read more from the Town Times.
Brand, Product Design
Community Engagement, Activism, User Experience, Press
Townies Talk
We took TOWN and pushed it into reality. In April of 2018 and 2019, I partnered with WHS to host a Townies Talk Panel at Watertown High School and an Alumni Networking Dinner at Fino Wood Fired Pizza. Alumni Story Tellers were invited to return to the high school to share their stories, answer questions, and inspire current WHS students. We were excited to be off-line and in real-life, to share ideas, and inspire the community! We really appreciate the teachers who encouraged students to attend the event and we think the 90 minutes was valuable time that not only helped students understand specific careers paths, but also life in general.
Alumni Wisdom
WATERTOWN APRIL 2019 - In April, Watertown High School students discussed life after high school with recent WHS alumni. The event was organized by alumna Colleen Murphy… Read more ->
Town Magazine shows life after high school
WATERTOWN APRIL 2018 - "The materials that we produce and the stories that we share, can be easily applied to guidance councilors helping students figure out college decisions or teachers helping a student cope through a tough time. Many alumni are open to connecting with students and answering questions about career choices and student loans." Read more at the Town Times.
Behailu Academy is a free arts-based youth development program that provides the time, space and experiences for youth to find, define, refine and share their unique voices through the arts and artistic expression. I taught graphic design and photography twice a week for 2 years at Behailu, and I also redesigned their website and updated their branding.
Behailu Academy
The Challenge
Behailu offered graphic design and photography courses to their after-school students. I was tasked with teaching them to use the Adobe Suite and the fundamentals of graphic design. What curriculum strategy will empower young high school students to excel at learning the principals of graphic design, the tools and basics of Photoshop, Illustrator, After Effects and inDesign, while creating higher self esteem and exploring themselves and their own power?
The Solution
After my first semester at Behailu, the second semester allowed me to refine and change my approach. Students were not interested in the technicalities of graphic design or learning about the pen tool; I realized quickly I needed to engage them in a different, more meaningful way. The one thing teenagers are most intrigued with? Themselves. I made sure to incorporate self-exploration throughout the remainder of the curriculum. Quickly, the projects they were completing were beautiful, honest, and skilled. View full curriculum here.
Looking inward: Photoshop Portrait Double Exposure Self-Portraits
Objective: Students will learn to give a productive critique of each others work. Every student will have a chance to show their work but will not talk about it until after we critique it. We will start on a new tutorial about typography and image and how to combine them effectively.
Exploring Emotions and Movement: Black and White Self-Portraits
Objective: Students are going to use their photography and Photoshop skills to explore how to express emotion and movement through their own portraits.
Power In the Palm Of Your Hand Photoshop Collage
Objective: Students will work together to take photographs of their own hands and through design and self reflection, they will envision what lies in the palm of their own hands, acknowledging their own power to attain their dreams and goals.
Poetry Partnership
Objective: Partnering with the Behailu poetry class, we will be taking students poems and laying them out on a poster for them to display while combining visuals that represent the poem.
Wildest Imagination: Surrealism
Objective: Students are going to use their wildest imagination and put our Photoshop collaging skills to the test. Jumping into what Surrealism is and the history of surrealism, students will then create their own surrealist scenes.
Combining Text and Image
Objective: Students explore how typography and image can be combined to create meaning, and how to combine them effectively.
Bootstrap
Bootstrap is a non-profit research-based curricular modules for grades 6-12 that teachers throughout the country can use within the math classes to teach math and can be used in after school programs. It represents a forward movement in education and project-based curriculums. Visit them here: www.bootstrapworld.org.
Bootstrap
The Challenge
Inspiring students to be excited about computer coding could be a pretty hard sell. Inspiring students to love math is overall an incredible feat. How do you brand a curriculum-based product to 6th graders and inspire them to learn more? On top of that, how do you create a math workbook that is on brand but also designed for optimum usability?
The Solution
The goal of the brand is to show students how they can actually be superheroes by learning to code and present the many different ways they can use their ‘coding super powers’ in their futures. Their first superpower task? Creating a video game (who doesn’t love that?) To redesign this brand and the math workbook, I used a human-centered design approach, visiting classrooms in Boston, interviewing teachers and students. You can read more about the design-thinking process and my thesis here: Senior Thesis: Exploring Human-Centered Design
ANIMATION, video production, writing, directing, producing
BRAND IDENTITY AND ART DIRECTION
USER EXPERIENCE, DESIGN THINKING, HUman centered design, Product design
