It was a challenge and joy to design and portray Elizabeth Warren's message and vision. My goal has always been to use my creativity to create positive change and inspire others; and this campaign has allowed me to do so and more.
Bootstrap
Bootstrap is a non-profit research-based curricular modules for grades 6-12 that teachers throughout the country can use within the math classes to teach math and can be used in after school programs. It represents a forward movement in education and project-based curriculums. Visit them here: www.bootstrapworld.org.
Inspiring students to be excited about computer coding could be a pretty hard sell. Inspiring students to love math is overall an incredible feat. How do you brand a curriculum-based product to 6th graders and inspire them to learn more? On top of that, how do you create a math workbook that is on brand but also designed for optimum usability?
The goal of the brand is to show students how they can actually be superheroes by learning to code and present the many different ways they can use their ‘coding super powers’ in their futures. Their first superpower task? Creating a video game (who doesn’t love that?) To redesign this brand and the math workbook, I used a human-centered design approach, visiting classrooms in Boston, interviewing teachers and students. You can read more about the design-thinking process and my thesis here: Senior Thesis: Exploring Human-Centered Design
