The Team
Michael Lattig, VP of Marketing · Adam Vollmer, Founder and CEO · Lily Roosevelt, Marketer
The Challenge
The bicycle industry is an industry where there are many one time purchases of the product. Successful brands however, convert their buyers into brand ambassadors and into lifestyle brands. How does an electric bicycle start up not only sell their product and lifestyle brand, but encourage others to sell it for them?
The Solution
In an effort to engage our customers past the point of just buying our product, we started building a brand that focused on the electric bike lifestyle and also encouraged our buyers to become brand ambassadors. We created the Faraday Riders Club and amped up social media outreach. We used the solid marketing base of the Faraday community to launch a new product via kickstarter, and raised above and beyond the goal to get the bike into production.
Creative direction, Brand Identity & Strategy, Design, Marketing
Faraday Riders Club
After purchasing a Faraday bike, a customer would receive this box of goodies and would become an inducted member in the Faraday community. As lead designer, I created, designed and produced all branded collateral as well as working closely with the director of marketing on strategy and budget.
Brand, Video Production, Campaign, design, photography
Cortland Kickstarter
In an effort to gain funding for the newest Faraday bicycle, the Cortland step-through, I worked on creating the assets for the Kickstarter campaign, from online presence to photography to video. Safe to say, we achieved our goal of raising $187,821 and the Cortland went into production.
